Fresno Search Engine Optimization::Fresno SEO

This article will focus on some tops tips which you can apply quickly and simply to increase your visibility in the search engines. These are just basic steps but even on their own can have a fairly dramatic affect on your rankings.

As we are looking at quick and easy tips these will mostly be concerned with on-page ranking factors.

Page URL

Having your keywords present in your URL have a great affect on your ranking scores. It gives you a serious advantage in achieving a high ranking. Of course it’s not always easy to get the domain name you want but you should certainly consider this if possible - however don’t change an existing established domain name.

Title Tags

In between the “title” tags in your page. Make sure your main keywords are in the title (the words you want to rank highly in). Try to keep a minimum of text here but make the title appealing to encourage clicks. Keep the title tags unique for each page on your site-do not have a single repeated title across your site.

The title tags are important for all the search engines so spend some time getting them right!

Keyword Usage

Try to focus on specific targeted keywords on each web page (remember search engines rank pages not web sites). Try to repeat the keywords where relevant within the page - don’t overuse as each engine has a different threshold of keyword variance. It is estimated that about 6-7% usage on a web page is optimum but only if the text makes sense.

URL Structure

URL structure is an often neglected SEO practice. It’s worth doing as it brings long term benefits to your web site. Try to keep urls as simple and targeted as possible particularly avoid long, complicated dynamic urls if you can. Make sure they contain some of your keywords. If you’re building a site from scratch that’s the easiest time to get these right.

Site Map Try to include a simple site map to include all the pages on your web site. You can find loads of free tools to help you create one just search on ’sitemap creator’ - also submit the map to Google via the Google Webmaster tools.

Headings Try to include your keywords in headings in the page of possible. Use the tags to emphasize your keywords. As always though remember make your content readable and attractive to both the readers and search engines.

Meta Descriptions This tag provides a brief description of your page. It provides the summary displayed in many of the search engines. However different lengths are used to try to include a concise description at the beginning of the tag. Meta tags have a limited effect on actual rankings but can be crucial on obtaining clicks so don’t ignore them.

Errors

Spelling, HTML code errors and broken links will count against your site. In any case spelling mistakes look terrible especially if you’re trying to sell a professional service - make sure you proof read your pages regularly.

After completing these steps you’ll have a well optimized site - for many keywords and phrases these steps will already put you high up in the rankings depending on the competition. You will almost certainly see a huge improvement if you’ve never applied these principles before.

About the Author

Joe Simpson Internet and Technology Consultant Search Engine Ranking Consultancy

This entry was posted on Friday, February 29th, 2008 at 12:08 am and is filed under Main. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.